Maroubra Surf Life Saving Club Redevelopment – Community Engagement
Latest Update
- Development Application approved.
- Design development is currently underway, with the project progressing towards detailed design and the next phase of delivery.
Project Overview:
Randwick City Council is redeveloping the Maroubra Surf Life Saving Club to deliver a modern, functional and inclusive facility that supports volunteer lifesaving, training, youth development and community activities. The project also aims to improve accessibility, safety and integration with the surrounding Maroubra Beach public spaces.
Captivate Consulting was engaged to design and deliver a comprehensive communications and community engagement program to support the project’s public exhibition, ensuring the community was well informed and had meaningful opportunities to provide feedback throughout the consultation period.
Objective:
The engagement program was designed to:
- Inform the community about the proposed redevelopment and the rationale behind the design.
- Explain how the new facility will support volunteer lifesaving services while providing benefits for the broader community.
- Provide accessible opportunities for the community to review the proposal, ask questions and provide feedback.
- Build confidence in the planning process through transparent and consistent communication.
- Capture community feedback to inform Council’s consideration of the proposal and future design refinement.
Our Role:
Captivate Consulting led the planning and delivery of the community engagement program, providing strategic advice, communications support and facilitation throughout the public exhibition period.
Our services included:
- Developing the Community Engagement Strategy aligned with Council’s Community Engagement Strategy and the IAP2 framework.
- Preparing engagement collateral, including A4 flyers, A1 information boards, digital content and key messaging.
- Supporting the delivery of the Your Say Randwick project webpage and online submission process.
- Facilitating a community pop-up at the Maroubra Beach Markets, providing one-on-one conversations with approximately 80 community members.
- Coordinating and facilitating an online community webinar with Council, the project team and surf club representatives.
- Analysing formal community submissions received via the online survey and email.
- Preparing a comprehensive Community Consultation Report summarising participation, community sentiment, key themes and recommendations for Council.
The engagement was supported by a broad communications campaign, including a letterbox distribution to 12,800 surrounding properties, social media promotion, eNews, digital displays, stakeholder communications and earned media coverage.
Outcome:
The engagement program achieved an estimated reach of more than 304,000 people, generating significant awareness across the local community. The project webpage recorded 1,578 visits, with 1,241 people becoming aware of the project, 759 actively engaging with project information, and 141 community members participating directly through the pop-up, webinar or formal submission process.
Through a tailored engagement program, Captivate Consulting helped Randwick City Council build community awareness and foster meaningful participation in the redevelopment of the Maroubra Surf Life Saving Club. The engagement provided a clear understanding of community priorities and informed the ongoing evolution of the project. The redevelopment has since received Development Application approval and is progressing through detailed design development.
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